Page Title, Headline, Keyword Rich URL & H1 Tag

Title Tag of the Press Release Page

You can view the title tag of any web page in the top left corner of the web browser.  It is likely the most important coding element that appears within the web page itself to relay the subject of the page (in this case, your press release) to the search engines.

The title of your press release on FreePressReleases.com is simply a repeat of the headline you’ve written for your press release.

(Side note – the major search engines only use at most the first 60 to 90 characters in the title tag when they index your webpage. This doesn’t necessarily mean that we recommend that your press release headline be limited to 60 characters. But we do recommend that as you edit the headline of your press release, you need to be aware that the most important part of your headline, as far as the search engines are concerned, is the first 60 characters.)

Headline & H1 Tag

The headline of your press release will be automatically enclosed in an “H1 tag”.  The H1 tag is one of the elements used in the programming code known as “HTML” that your web browser uses to create a visual display of a web page. Visitors to your web page won’t see the html code,  but that’s all the search engines “see”.

Just like the page title tag, the H1 tag is one of the more important “on-page” items used to identify the your press release content by the search engines.

Keyword-Rich URL

You may have seen that the URL (web address) for each press release on FreePressReleases.com is made up of words from the headline of each release. A URL rich in words that are pertinent to the press release is just one more method to give information to the search engines regarding the topic and contents of your press release.

Yet another reason for you to concentrate hard on creating a headline for your release that is meaningful and specific to each press release.